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WakeUpNow Executive Team
Nathan Lord- Chief Financial Officer
Nathan is a Certified Public Accountant with experience in financial reporting and management accounting systems and has consulted in the formation of over a dozen private and public companies. Nathan has spent his career as finance, accounting, and information systems professional. He has consulted for a variety of industries including energy, finance, entertainment, consumer goods, and technology. Mr. Lord is an active member of the AICPA and ISACA and holds a Masters degree in Accounting and Information Systems from the University of Utah and a BS in Accounting from Brigham Young University. He is a frequent guest lecturer on topics of new venture finance and accounting at David Eccles School of Business at the University of Utah.
Dale Gibson- VP Logistics
Dale joined WakeUpNow in 2010. In his early career, Dale served in the U.S. Army in Southeast Asia an San Francisco. He returned from his military service in the 1970's to climb the corporate ladder at McDonald's corporation where he became the director of operations over a region in Oregon. He relocated to Utah when he opened to of his own Franchises. He retired early but kept working in banking, financial consulting, and medicare training. His favorite part of working at WakeUpNow is having the opportunity to associate with an open and willing corporate culture working together to create success. Dale brings to WakeUpNow his skills and knowledge in supply chain management, organization and operations.
Chad Jardine- Chief Marketing Officer
Chad has spent 19 years as a marketing executive for several hyper growth companies in the real estate, retail, manufacturing and software industries. Chad has been successful developing approaches that have led young companies to award-winning growth, performance and strong analyst recognition. In addition he has been successful at gaining marquee clients like Adobe, AT&T, Google, Boeing, Louis Vuitton, Whirlpool, Trane, Sharp, Nielsen Media, Saatchi and Saatchi, Merck, Electronic Arts, Disney and others. Chad co-authored Pillars of Inflection, Seven Fundamental Strategies for Explosive Company Growth with Kirby Cochran. He holds an MBA from the University of Utah and a BFA from Brigham Young University and serves as an adjunct professor in the Finance Department at David Eccles School of Business at the University of Utah.
Jason Elrod- President
Jason Elrod was an early investor and believer in Wake Up Now. Joining as president of Wake Up Now in 2011, Jason was previously a partner in a successful venture capital firm where he built and managed public and private high growth enterprises. He founded a real estate development firm where he orchestrated and invested in developments in Arizona and Idaho. In conjunction with these projects, he successfully raised over $70 million, assembling approximately 10,000 acres in Arizona and Idaho and helped craft the policies, plans, and ordinances that have fostered successful developments in those states. Jason is a frequent guest lecturer to graduate students in the finance department at the David Eccles School of Business at the University of Utah.
Kirby Cochran- CEO of WakeUpNow
Kirby joined Wake Up Now as Chief Executive Officer in 2011. Previously an investor and advisor to the company, he was passionate about the WakeUpNow mission. With his background as a thought leader in the field of management and finance, specializing in growth company financing and management, the board of directors found Kirby uniquely qualified to lead the company. Prior to WakeUpNow, Kirby worked in venture capital, has lead half a dozen investment funds and raised over $1 Billion in equity and debt financing across various industries. He has closely consulted and/or participated in the funding of over 150 companies over the length of his career and has extensive experience investing in and developing emerging growth companies. He holds an MBA from NDSU is the author of Pillars of Inflection: Seven Fundamental Strategies for Explosive Company Growth and is an adjunct Professor in the Finance department of the David Eccles School of Business at the University of Utah.
Phil Polich- Chief Operations Officer
Phil began his career as a CPA with Ernst and Young working primarily in Healthcare, Financial and Real Estate sectors. During his tenure at Ernst and Young he was also an adjunct college instructor, teaching multiple accounting courses. Phil left public account to begin a career in Homebuilding and Real Estate finance. During his tenure at Dietz Crane Homes, then owned by the Mckesson Corporation (San Francisco: NYSE) Mr. Polich started as the Controller, proceeded to General Manager of the Phoenix metro, then the President, Chairman of the board, and owner of the company. The company ultimately sold it to DR Horton in 2001. Phil stayed on with Horton until the end of 2004 as Division President. During his 30 years as an officer or principal in home building, his companies, built, sold, and closed an estimate of 30,000 homes and developed over 50,000 lots in several states including Arizona, California, and Texas.
Matt Shneck- Chief Global Strategist
Matt joined Wake Up Now in 2010. Prior to WakeUpNow, Matt served as the Co-Founder, President and Chief Operating Officer of Simplicity Group, founded in 2000, which was honored as one of the fastest growing companies in Utah in both Utah Business and Utah Valley Business quarterly magazines, as well as the 12th fastest growing service company in the United States by Inc. magazine. Matt was honored as one of Utah's Top 40 under 40. Specializing in web application development, and online affiliate aggression, Simplicity Group continues to represent over 3,000 online merchants and millions of dollars in online buying power. Prior to Simplicity, Matt was involved in two successful startup companies specializing in online reward management, commerce and direct sales. He holds a BS from Brigham Young University and MS from George Washington University.
Jon Holbrook- Chief Relationship Officer
Mr. Jon Holbrook serves as Chief Relationship Officer of Wake Up Now, Inc. and served as its Chief Financial Officer and President. Mr. Holbrook was the Co-Founder and Managing Partner of National Capital, SEC Registered Investment Advisor, and Broker Dealer specializing in the advisory, management and operations of real estate assets for family offices, fund-of-funds, high-net worth individuals, affluent internationals, investment advisors, wealth planning firms, corporate pensions, sovereign nations, various trusts and other separate accounts. Additionally Mr. Holbrook was a founding member of Nation West, a bridge capital firm and correspondent mortgage bank focused mainly on the acquisition, development lending side of commercial, residential, mixed-use and bridge capital projects. Prior to that, Mr. Holbrook worked for National City Bank and Wells Fargo Private Client Services. Mr. Holbrook served as President of Arch Management, Inc., wherein he operated a chain of McDonald’s restaurants, which included retail and commercial real estate. Mr. Holbrook has experience in deal structure, cost analysis, finance management, due-diligence, research, distribution, accounting, credit analysis, underwriting, private equity, capital raising and senior executive management.
Nathan Cochran- VP International Operations
Nathan is an immensely talented leader who brings over a decade of finance, marketing, supply chain, operations, and organizational behavior experience to WakeUpNow. Before joining WakeUpNow in 2011 Nathan was a Senior Associate with a private equity firm specializing in growth company financing and management. A proven asset with skills and talents in a wide array of fields. Nathan holds a Masters of Business Administration and a BS in Business Management, with an emphasis in Entrepreneurship, from Brigham Young University.
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